Selling Online, Social Media Style

Remember when the must-have for every small biz was a web site? You weren’t a legitimate business if you couldn’t also be found on the Web. Well, today you gotta have a fan page if you have a business. And, curiously, once you do – and you successfully cultivate an active fan base like Sueb.do’s [...]

Drum roll, please…Sueb.do opened its doors TODAY!

What a day! I’ve been a very busy bee preparing for this grand opening for months. The weather today could not have been more perfect — clear blue, blue skies, plenty of sunshine with a cool ocean breeze…ahh, you gotta love that capecod calm feeling. Hey, if you’re kicking back on the Cape over this [...]

L.L. Bean Prompts Flashback to Sueb. Biz 4: Only in America

Last week L.L. Bean, launched a new line of classic clothes called The Signature aimed at a younger market—college kids and twenty-somethings. Of course, I already spotted an uptick in interest in preppy styles and will sell many preppy-inspired products at my store on the Cape opening on May 28th in Popponesset Marketplace, 259 Landing [...]

Let’s start at the very beginning…Sueb. Biz 1

I can still smell it. On days off, Dad would head for the basement where he’d painstakingly detail model cars using that paint that comes with the kits in tiny bottles. My dad, an automotive parts store owner and car fanatic, loved to build models in his spare time and I loved watching him. And, [...]