Trend Sniffing by Sueb.do: It’s a wrap!

Did you know that the honeybee’s sense of smell is estimated to be 40 times better than ours and plays a critical role in locating food sources and communication? How appropriate then that this busy-bee is among the first to sniff a new, cool fashion trend before it goes mainstream and use social media to spread the word and sell it fast.

Surely, you’ve seen the multiple bracelets look sported by teens and celebrities? Silly shaped rubber bands are popular with kids and bangles with adults; the more you wear, the bigger the fashion statement. I’ve been watching this trend and sell several bracelet styles. This summer the neon nylon friendship bracelets were my best-selling ones.

Designer Chan Luu's wrap bracelets

Designers are watching carefully too. In response, Chan Luu introduced wrap bracelets. Long strands of embellished leather are casually wrapped with beads and gems and button around the wrist. Her high-end bohemian wrap bracelets are spotted on celebrities and cost upwards of $150 each.

So imagine my excitement seeing a wall post made by Facebook friend, Mandy, who owns Swagger Gifts in NC. I saw that she asked her fans about whether they liked these new leather humanity wrap bracelets she’d discovered.

Colorful Humanity Wrap Bracelets

As soon as I saw them I knew they’d be a huge hit. Fashionable, colorful, affordable, and embossed with inspiring messages, humanity wrap bracelets have broad appeal, much like the Croc I spotted over 5 years ago.  I immediately invested in inventory!

Vintage Humanity Wrap Bracelets

A couple of weeks ago, I brought 3dz humanity wrap bracelets with me to a meeting I had at Starbucks. I put the assortment of colors on the table to display all the choices…half an hour later, I’d sold 12!  My high school aged twins loved them and showed them off to their friends on Facebook and quickly I got orders for more. I sent a couple to my oldest daughter and her roommate in college. They posted a photo as a thank-you, and instantly I got more orders on my Sueb.do  fan page – including from faraway fans in Greece and Australia!

Young girls love the choice of bright colors. Teen Taylor Swift wannabees are drawn to the sophisticated celebrity look. And, older girls and moms seem to especially like the inspiring messages and high fashion perk at a reasonable price point, retailing between $30-$48.

Multiple Bracelets Look

Plant Peace. Live in unity. Freedom. Make a difference. Accept diversity. Speak kindness. Pave the path. Lead the Way. Humanity. Give back. Seek wisdom. Come Together. Truth. Forgive. Believe. Faith. Sow Love. Make a Difference.

So take it from a true trend-sniffer, these bracelets are hot and selling fast.  Show your friends on Facebook by pointing them to Sueb.do’s fan page. I’m taking orders there for now until my online store is up and running. I can take payment by PayPal and shipping is free!

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