…or, in Sub.do terms: make art while the sun shines (and Mom shops)!
I’ll explain in a bit. First, I know, I know…it’s been way too long since my last blog post, which is a major no-no for good bloggers. Sorry about that.
Me & Elisa, my 'Gal Friday'!
Needless to say, I truly have been a busy bee. Having a store is loads of work and fun. Thank goodness for my excellent staff, especially Elisa, my right-hand gal who at times seems to read my mind. As a team, we are constantly experimenting. The shop is small. To compensate, we make the most of the surrounding area outside the entrance and in the marketplace common areas to entice folks in. Feedback from customers is overwhelmingly positive!
Sueb.do, Popponesset Marketplace
Merchandising Sueb.do products
June is typically a slow month on the Cape and in the marketplace. This June was no different. It allowed us plenty of time to set up and settle in. It also allowed me time to observe the surroundings.
I noticed there were lots of moms with kids demanding their attention walking by. Hmm…how can I make it easier for busy moms to find time to stop and shop?
My mind wandered back to the days when my own girls were younger. I’ve got it! I’ll run art classes for kids, similar to the From the Heart art classes I ran when Amanda was in first grade. This time, though, the art projects will need to require minimal direction and work on a drop-in basis. Also, tying the art to a beach theme seems like a good idea. Looking around, I spotted a picnic table in the marketplace common area – perfect for kids to do the projects in public to attract even more kids!
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So that’s how Busy BEE Art Classes were born and so far they’ve been successful getting more Moms into the marketplace and Sueb.do to shop. Kids and moms alike love the activities!
What’s the entrepreneurial lesson to this story? Always bee adaptable so that you can make hay while the sun shines…or..strike while the iron is hot…or…seize the day…or, well, you get the idea!
